The Client European based, High growth, Series B MarTech company. Company had been performing well in the European market with revenues just under $4MM ARR. Use of proceeds for their Series B included establishing US based Go To Market (GTM) capability. Timeframe was spring 2018 to present. Situation In June of 2018 Sterling Point was […]
Series A SaaS Company Building Their Go To Market Capability
Our client was an emerging Big Data/Analytics SaaS company that had just raised a significant Series A round. A primary use of the proceeds involved building out their go-to-market capabilities.
European SaaS Company Looking to Establish a U.S. Presence
The client was an early-stage (seed money) European based SaaS company in the AI space. They had been very successful and rapidly emerging in Europe (roughly $3MM in ARR) and we’re looking to get to the US market (a particularly common client type /case study for Sterling Point).